When you go to an event with friends you always end up meeting new people. Whether you are at a ball game or a BBQ, it is inevitable that someone is going to ask “What do you do?”. This is your chance to either amaze them or repeat the boring paragraph HR used when describing your position.
Here is a great response to “What do you do?”.
“Do you know what your most valuable asset is? Most people make mention of their home, cars or other high value possessions. Although those are valuable your most important asset is your future income. This is the income you will make over the life of your professional career. My job is to protect that income by limiting your exposure from liabilities such as your home, auto and yourself.”
From that response you want to know more about what the person does and you also want to ask questions to see if that person could potentially provide value for you.
Much more powerful then the standard “I sell insurance” response.
How do you connect with your customers? The folks at StickerGiant, an online sticker company, came up with a unique way to connect with their customers. They created a StickerGiant cookbook. The cookbook included photos of each team member, their favorite recipes and of course stickers. Despite the fact that most of StickerGiant’s business is done over the web, their customers now have faces to associate with the company. Will your customers think of you when they make grape jelly meatballs? StickerGiant’s will.
Learn more about StickerGiant at www.StickerGiant.com. They are the place to go for all of your sticker needs!!
How often have you thought up an elaborate promotion to get your team and customers excited about your product(s)? It seems like the more elaborate the promotion the less likely it is to succeed.
Dollar Shave Club does a great job of holding monthly contests that are both simple and fun. Check out their most recent one below.
I received three funny Christmas boxes from Makers Mark this year (Me-Wow Weights, 100 year old fruitcake and a chest hair waxing, tanning and styling kit) that conveniently hold a bottle of Makers Mark. Now I am buying three bottles of Makers to give as holiday gifts. That is three more bottles than I originally had on my Christmas shopping list…genius! I cannot wait to see the look on the faces of my friends when they unwrap the boxes. Makers Mark continues to make it easy to spread the word about their product.
To learn more about becoming a Makers Mark Ambassador click here
Have you gotten e-mail out of the blue like the one below?
“Hi Brian
I wanted to check in with you now that the world is back at work full force. “My Company” is full service communications firm with expertise in brand development, digital/interactive services as well as, identity and design.
As always “No” is a fine answer but I’ll ask the question.
Is there anything on your horizon that we can help you with?”
The author of this e-mail lead with an “I”, the message is now all about him and what he can do. He never took any time to try and understand what I am trying to accomplish, fix or avoid. He made it about his company and lost my interest. The result, I end up treating his message like the countless other spam I receive everyday.
Let’s try it again, but this time focus the message around “you”.
“Hi Brian,
As you know your brand is one of your company’s most important assets. Managing that brand and making sure your message clearly reaches your customers is essential. Branded companies such as yours work with “Company Name” because of our expertise in brand development, digital/interactive services as well as, identity and design. Whether you need help with the fine or broad strokes of your message, we can help. Where should we go from here?”
Boom, the above message is now about me and a potential situation that I may be trying to accomplish fix or avoid. They have my attention.
